Over the years we’ve made sure that each blog could foster its own character, like a local sports bar might. Many of these logos felt more like news graphics, incorporating familiar elements like university mascots, landmarks, and other compelling bits of culture into a montage that resonated with the audience. A Product Team designer like Ryan Gantz or Warren Schultheis would hand-craft a logo for each new site, working with the bloggers to match their writing style and the tone of the community. From the early days of 2004 until the not-so-distant past (read: last month), we created truly unique branding for every blog. Our communities embrace the energy and character that comes with a biased, unflinching fan perspective. SB Nation has grown rapidly thanks to passionate, independent voices. The first step is to admit you have a problem.
But after eight years of watching this network of awesome evolve and grow, we realized it was time for some changes. Awesome, passionate fans of every kind, for every team, across every sport.
